e-suvidha

CYBERVED AI PRIVATE LIMITED

CUSTOMER GRIEVANCE REDRESSAL POLICY

POLICY NO. 09VERSION 1.0EFFECTIVE DATE: 29 SEPTEMBER 2026

DOCUMENT CONTROL

CompanyDetails
CompanyCYBERVED AI PRIVATE LIMITED
CINU62090UP2024PTC201257
Registered OfficePlot No. 33 B, Kanchanpur, Matiyari, Lucknow, Uttar Pradesh – 226028
Website / Business Platforme-suvidha.com
Business ContextGift Cards, Gift Vouchers & related digital products through applicable authorised / regulated PPI and other partners
Policy OwnerCustomer Support / Operations / Compliance
Review FrequencyAt least annually / event driven
ClassificationCustomer Service & Compliance Controlled Policy

1. PURPOSE

This Policy establishes a transparent, accessible and documented framework for receiving, recording, investigating, resolving and escalating customer complaints and grievances relating to CYBERVED AI PRIVATE LIMITED's gift-card, voucher and related services.

2. OBJECTIVES

  • Provide accessible channels for customers to raise complaints.
  • Acknowledge and track every eligible grievance.
  • Resolve complaints fairly, consistently and within applicable timelines.
  • Coordinate with PPI, bank, payment and merchant partners where required.
  • Identify recurring issues and implement corrective actions.
  • Maintain evidence and management oversight.

3. SCOPE

This Policy covers complaints concerning purchases, gift-card/voucher delivery, activation, redemption, refunds, cancellations, payments, unauthorised transactions, customer support, product information, partner services and other customer-facing matters.

4. GRIEVANCE CHANNELS

The Company shall publish appropriate customer-support channels, which may include website forms, email, customer-support tickets or other approved channels. Product-specific partner channels may also apply.

5. COMPLAINT REGISTRATION

  1. Receive the complaint through an approved channel.
  2. Create a unique complaint/ticket reference.
  3. Record relevant customer and transaction information.
  4. Classify the complaint.
  5. Acknowledge receipt where appropriate.
  6. Assign the complaint to the responsible function.

6. COMPLAINT CLASSIFICATION

  • Transaction/payment issue
  • Gift-card/voucher delivery or activation
  • Redemption issue
  • Refund/cancellation
  • Unauthorised transaction
  • Fraud/security concern
  • Partner/merchant issue
  • Data/privacy concern
  • Service/support issue
  • Other regulatory or contractual complaint

7. CUSTOMER VERIFICATION

Reasonable verification may be required before disclosing transaction details, changing sensitive information or taking account-restricted actions.

8. INVESTIGATION

Complaints shall be investigated proportionately using available transaction records, voucher status, payment information, system logs, customer communications and partner records.

9. PARTNER ESCALATION

Where the complaint relates to an authorised PPI issuer, bank, payment processor, merchant or other partner, the case shall be escalated through the agreed partner mechanism and tracked until an appropriate response is received.

10. RESOLUTION

The responsible team shall determine an appropriate resolution based on facts, product terms, applicable law, partner requirements and available evidence. Resolution shall be documented.

11. CUSTOMER COMMUNICATION

Customers shall receive clear information regarding acknowledgement, required information, status, resolution and applicable next steps. Communications shall avoid misleading commitments.

12. ESCALATION LEVELS

  • Level 1 – Customer Support / Operations
  • Level 2 – Operations / Finance / Partner Management
  • Level 3 – Compliance / Risk / Legal
  • Level 4 – Senior Management / Director for material or unresolved matters

13. URGENT / HIGH-RISK COMPLAINTS

Complaints involving suspected fraud, significant customer harm, security incidents, data compromise, regulatory issues or material financial exposure shall be escalated promptly to the appropriate control function.

14. UNAUTHORISED TRANSACTION COMPLAINTS

Suspected unauthorised transactions shall be handled under the Unauthorised Transaction Policy and Fraud Prevention & Transaction Monitoring Policy.

15. REFUND / CHARGEBACK COMPLAINTS

Refund, cancellation and chargeback complaints shall be coordinated under the Refund, Cancellation & Chargeback Policy.

16. PRIVACY COMPLAINTS

Complaints relating to personal data shall be escalated under the Data Protection, Privacy & Retention Policy and applicable privacy procedures.

17. COMPLAINT TIMELINES

Complaints shall be handled within applicable legal, regulatory, partner or internally defined service timelines. If resolution is delayed due to partner or investigation dependencies, the customer shall be updated where appropriate.

18. ROOT CAUSE ANALYSIS

Material or recurring complaints shall be analysed to identify root causes such as product defects, process gaps, partner failures, customer communication issues or system errors.

19. CORRECTIVE & PREVENTIVE ACTION

Where systemic issues are identified, responsible teams shall define corrective and preventive actions, owners and target completion dates.

20. MANAGEMENT INFORMATION

  • Complaint volumes and categories
  • Ageing and unresolved complaints
  • Resolution outcomes
  • Partner-related complaints
  • Fraud/security complaints
  • Refund/chargeback complaints
  • Recurring/root-cause trends

21. CUSTOMER ESCALATION / APPEAL

Where appropriate, customers may request review of an unresolved or disputed response through the designated escalation channel or applicable partner/regulatory mechanism.

22. CONFIDENTIALITY

Customer complaint information shall be accessed only by authorised personnel and handled in accordance with privacy and information-security requirements.

23. RECORD KEEPING

Complaint records shall include complaint reference, date, customer/transaction details where applicable, communications, investigation notes, partner responses, resolution and closure evidence.

24. QUALITY CONTROL

Periodic sample reviews may be performed to assess complaint classification, response quality, timelines, documentation and consistency.

25. TRAINING

Customer-facing personnel shall receive appropriate training on complaint handling, verification, communication, escalation, privacy and customer protection.

26. THIRD-PARTY SUPPORT

Where customer support or complaint handling is outsourced, the vendor shall be subject to appropriate service levels, confidentiality, security, monitoring and escalation requirements.

27. EXCEPTIONS

Exceptions to the complaint-handling process shall be documented and approved by authorised management. Mandatory legal, regulatory or partner requirements shall not be bypassed.

28. RESPONSIBILITY MATRIX

FunctionResponsibilityEscalation
Customer SupportComplaint intake, verification and communicationOperations
OperationsClassification, investigation and resolution coordinationOperations Head
FinancePayment/refund-related complaintsFinance Head
Partner ManagementPPI/bank/merchant partner escalationManagement
Compliance / LegalRegulatory and material complaint oversightCompliance / Legal
Risk / FraudFraud/security-related complaintsRisk/Fraud Head
Technology / ITTechnical complaint investigationTechnology Head

29. REVIEW & AMENDMENT

This Policy shall be reviewed at least annually and whenever there is a material change in products, customer channels, partner arrangements, applicable requirements or complaint trends.

30. APPROVAL

RoleName / DesignationSignature / Date
Prepared ByCustomer Support / Operations / Compliance
Reviewed ByLegal / Risk / Management
Approved ByDirector / Authorised Signatory

CUSTOMER SERVICE & COMPLIANCE CONTROLLED POLICY

This document is controlled and intended for authorised use.